How the Fuhrer built his brand and became a messianic figure
Power, terror, performance. These notions define our perception of Adolf Hitler and the Nazi Party at the height of the Third Reich. But behind this was an ordinary man. This compelling new series tells the story of one of the most comprehensive, wide-reaching and successful marketing campaigns in modern history: the rise of Adolf Hitler. It was fuelled by a mastery of propaganda techniques that preyed on the discontent of the German people, cleverly packaged and sold Nazi ideology to the masses and then created and propped up a regime built on hatred and mistrust. From speeches in beer halls, to marches in the streets - leading inevitably to war and the devastation of millions of lives – we look at everything from symbolism and rhetoric to cinema and media, as created and interpreted through the warped lens of Hitler’s propaganda machine.