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The Next Big Thing- Format


Best Brand Driven Format at the C21 Format Awards Season 1 on air spring 2015. Season 2 premiered March 22nd 2016. Season 3 in Pre-Production.

One of Sweden's biggest outlets have been a popular place for great bargains and big shopping trips for a long time. Now, the head of the department store and his gang take shopping a step further – and let the customers take part in what the department store should sell! Will it be homemade potholders, innovative board games or clever household technology that becomes the new best seller?

Prepare for an entertaining journey across the country where the ceiling is high, the ideas are plentiful and the space on the shelves is very limited.

Gekås in Ullared has, for a long time, been a popular destination for people who like to shop. In The Next Big Thing, the department store’s almighty CEO and his gang welcomes all of Sweden to offer tips as to what their next big seller should be. Everybody’s ideas are welcome; perhaps you have created an unique piece of art that everybody should buy perhaps you have come up with a design for the ultimate barbeque utensil, modified a previously popular product, crocheted clever potholders etc. – the ceiling truly is high!

The winner of each program gets to experience the big dream – to be a part of the product range in one of Sweden´s biggest outlets!

Programme Information

  • Genre: Formats

  • Subgenre: Events

  • Producers: Strix

  • Broadcaster: Discovery Communications Europe Limited

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