Never Ever Do This At Home - FORMAT

Is it really so bad to ignore the warnings we are surrounded by every day?

Never Ever Do This At Home tests everything we have been told not to do at home in the only logical location: a home.

In Never Ever Do This At Home we test every warning you have ever heard or read so that YOU don’t need to try it in your own home. By challenging the warnings on bottles and containers and breaking with accepted health and safety regulations, we give the audience an entertaining and visually striking impression of what can happen if you fall for the temptation to try out crazy and stupid stunts.

The victim is a house and its surroundings where the programme hosts rampage freely. At the same time, we explain the physics and chemistry behind the experiments that take place so that people learn whilst being entertained.

One of the hosts is a scientist and the other a comedian.

Primetime series for NRK1 (Norway) have produced a successful second series in January 2012 and have now commissioned a third.


DENMARK

PRODUCED BY STRIX FOR TV2 ZULU

SEASON1: 8x30’
SEASON2: 7x30 (in pre production)
MATERIALS AVAILABLE: 1 episode with English subtitles. All eps for season 1. Ratings.

HIGHLIGHTS/RATINGS:Averaged 96,000 viewers with a strong lean towards the male 21-30 demographic.

GERMANY

PRODUCED BY PRIME PRODUCTIONS FOR ZDF.

SEASON 1: 6 x 30’

SEASON 2: 6 X 30' tx 26th July 2013, last episode will be Friday 30th ofAugust.
 
HIGHLIGHTS/RATINGS: The show was successful and had strong ratings -especially in the younger demographics- and ZDF was pleased, as they wanted to attract younger viewers. The last episode txed Friday 17 August 2012. All eps txed at 22:30am.

Nominated  for the German Comedy Award 2012 in the category "Best Comedy Show".

MATERIALS AVAILABLE: We have all ratings and full eps. And 1 episode with English subtitles.

SWEDEN

PRODUCED BY OTW for Viasat (TX will air end of 2012/beg of 2013)

SEASON 1: 6x30’

HIGHLIGHTS/ RATINGS: It will be called Never Ever TRY This At Home and features popular radio host Martin Boman and Lena Sahlberg who makes her TV debut.

CANADA

PRODUCED BY INSIGHT PRODUCTIONS FOR DISCOVERY CANADA

HIGHLIGHTS/RATINGS: It will be the first series produced in English and will open up new possibilities –both for the format and the finished show. They have just started production. 

HOLLAND

PRODUCED BY Viacom - 10 x 30’ recently commissioned for Comedy Central

POLAND

PRODUCED BY Viacom - 10 x 30’ recently commissioned for Comedy Central

A NRK production for NRK

Press

DRG brokers NRK format deal with Discovery Channel Canada   Insight Production Company commissioned for first English-language version of award-winning format, Never Eve.....

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Awards

Nominated for Best Magazine/Lifestyle Show - Gullruten Awards 2011, Norway Eurovision Creative Forum was held in Berlin on 12 September 2011. At the end of this one-day event, TV professionals from all over the world were invited to elect their 7 favourite formats.  Never Ever Do This At Home was announced as the overall winner.

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Ratings

Never Ever Do This At Home launched on NRK1 (Norway) on 26th January 2011.  The series of four episodes achieved an impressive average viewer rating of 672,000 and a 43.4% market share, with a strong appeal for both male and female viewers.  This placed Never Ever Do This At Home well above the slot average which sits at 546,000 and 37.8%.

Season 2 launched on 5th January 2012 and achieved incredible ratings that placed Never Ever Do This At Home in the number one spot against all channels on the day of broadcast.

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