Don't Tell The Bride - FORMAT

Can the bride trust him to organise their wedding?

In this age of equality of the sexes, women can do men’s jobs, and men can do women’s. But there is one area of life where the ladies usually lead and that is to plan their own wedding.

Each episode follows a couple through the entire process of organising a wedding - but the twist is that the bride has absolutely no involvement, as she has agreed to hand over all control of the wedding to the groom. She has no idea where she’s getting married, or who is turning up, until the big day itself, and she won’t see the dress until just hours before she wears it up the aisle.

The couple are separated for the month leading up to the big day, and the groom has to pull off the whole thing in secret. Will the relationship survive the strain? Will the groom succeed in pulling together the perfect wedding? And is his idea of perfection anywhere near hers?


Key Format Points

This is an observational documentary disguised as reality TV

Tension builds as the programme culminates in the big reveal to the bride

UK

7th series commissioned for BBC Three

Don't Tell The Bride Worldwide

Internationally the series has attracted a strong following, with broadcast deals in 14 territories, including BBC America; Nippon TV, Japan and XYZ, Australia International 

Format sales include:-

USA
8 x 60’ produced by Shed Media US (Supernanny; The Real Housewives of New York City; Freaky Eaters) & original UK producers, Renegade Pictures for Own (USA).
DENMARK
Two seasons produced by Blu (The X Factor; Got Talent; Take Me Out) for TV2 Denmark. Season 1: 8 x 40’; Season 2: 8 x 40’. Season 1 premiered on 10th August 2010 and achieved a huge 43.4% share in the target group (21-59) and a rating of 15%. The main competitor from the past 10 years, ‘Hammerslag’ was beaten quite considerably by the series which achieved 50% more viewers. TV2 has never had anything in the slot that has been able to challenge the competition which really proves the huge success of Don’t Tell The Bride.
FINLAND
40 x 60’ in production with Metronome (Who Want To Be A Millionaire; Big Brother; Deal Or No Deal) for Liv, Finland.
GREECE & CYPRUS
12 x 60’ produced by Studio ATA (Farmer Wants A Wife; Money Drop; Masterchef) for Antenna 1.
GERMANY
8 x 60’ produced by Eyeworks (Test The Nation; Extreme Makeover; The Weakest Link) for RTL2.
ITALY
Produced by Digicast for Lei. Don’t Tell The Bride premiered on 4th September 2012. The first episode reached an overall average of 77.031 AMR and 0.34 SH%, with peaks above 90.000 AMR (over 0,40 SH%). The programme reached the best ever audience’s result since the channel rebrand (June 2010) and the best ever result among the factual shows broadcasted by Lei.
BELGIUM
The first series of Don't Tell The Bride in Belgium aired on RTLTV on Mat 21st 2013.
IRELAND
Three seasons produced by Coco Television for RTE Two and a fourth tbc. Season 1: 6 x 60’; Season 2: 8 x 60’. RTE Two’s Don’t Tell The Bride broadcast in 2010 and achieved an average share of 15.47% and 214,000 viewers. Over the quarters it grew from 12.36, 14.05, 16.20 and ended on 19.92.
NORWAY
Two seasons produced by Nordisk (Who Wants To Be A Millionaire; Farmer Wants A Wife; 71 Degrees North) for TLC, Norway. Season 1: 8 x 60’; Season 2: 8 x 60’.
POLAND
8 x 60’ produced by Rival Media for TLC, Poland.
TURKEY
25 x 60’ produced by and for Star TV (The Biggest Loser).
Broadcast in September 2011, Don’t Tell The Bride, Turkey broadcast under the title Gelin Duymasin. The series achieved an average 5.94% market share, beating the slot average of 5.05%.
AUSTRALIA
6 X 60’ produced for Channel Ten


A RENEGADE PICTURES production for Not Applicable

Awards

Nominated - Factual Entertainment - Rose D'or 2012 Nominated - Reality & Constructed Factual - BAFTA Television Awards 2012

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Ratings

Don’t Tell The Bride season 5 premiered on BBC Three (UK) on 6th September 2011. Over the course of the twelve episodes, the series achieved an impressive average of 1,035,240 viewers/4.3% share. With the channel average for the slot sitting at 630,400/3.0%, Don’t Tell The Bride season 5 has once again easily beaten these figures.

Season Four first broadcast on BBC Three in the UK on 17th August 2010 and broadcast weekly on a Tuesday at 9pm. The series saw exceptional ratings. With an average of 952,380 viewers and figures that regularly reached in excess of 1 million viewers, Don’t Tell The Bride more than doubled the average for the time slot.

Earlier seasons have also rated well. Don’t Tell The Bride Season One maintained circa 300,000 viewers per episode and rated above the slot average, seeing consistently increasing figures. Season Two broadcast from 26th August 2008 on BBC Three. From the broadcast of the first episode to the broadcast of the final episode, viewership increased by over 100% as did share, doubling the slot average. Airing from 1st September 2009, Season Three also rated well and frequently out performed the previous week’s ratings.

Denmark:

Broadcast on TV2 in Denmark, Don’t Tell The Bride has seen spectacular ratings. The main competitor from the past 10 years, ‘Hammerslag’ was beaten quite considerably by the series which achieved 50% more viewers. TV2 has never had anything in the slot that has been able to challenge the competition which really proves the huge success of Don’t Tell The Bride.

Ireland:

RTE Two’s Don’t Tell The Bride broadcast in 2010 and achieved an average share of 15.47% and 214,000 viewers. Over the quarters it grew from 12.36, 14.05, 16.20 and ended on 19.92.



View more ratings