In this age of equality of the sexes, women can do men’s jobs, and men can do women’s. But there is one area of life where the ladies usually lead and that is to plan their own wedding.
Each episode follows a couple through the entire process of organising a wedding - but the twist is that the bride has absolutely no involvement, as she has agreed to hand over all control of the wedding to the groom. She has no idea where she’s getting married, or who is turning up, until the big day itself, and she won’t see the dress until just hours before she wears it up the aisle.
The couple are separated for the month leading up to the big day, and the groom has to pull off the whole thing in secret. Will the relationship survive the strain? Will the groom succeed in pulling together the perfect wedding? And is his idea of perfection anywhere near hers?
Key Format Points
This is an observational documentary disguised as reality TV
Tension builds as the programme culminates in the big reveal to the bride
7th series commissioned for BBC Three
Don't Tell The Bride Worldwide
Internationally the series has attracted a strong following, with broadcast deals in 14 territories, including BBC America; Nippon TV, Japan and XYZ, Australia International
Format sales include:-
8 x 60’ produced by Shed Media US (Supernanny; The Real Housewives of New York City; Freaky Eaters) & original UK producers, Renegade Pictures for Own (USA).
Two seasons produced by Blu (The X Factor; Got Talent; Take Me Out) for TV2 Denmark. Season 1: 8 x 40’; Season 2: 8 x 40’. Season 1 premiered on 10th August 2010 and achieved a huge 43.4% share in the target group (21-59) and a rating of 15%. The main competitor from the past 10 years, ‘Hammerslag’ was beaten quite considerably by the series which achieved 50% more viewers. TV2 has never had anything in the slot that has been able to challenge the competition which really proves the huge success of Don’t Tell The Bride.
40 x 60’ in production with Metronome (Who Want To Be A Millionaire; Big Brother; Deal Or No Deal) for Liv, Finland.
GREECE & CYPRUS
12 x 60’ produced by Studio ATA (Farmer Wants A Wife; Money Drop; Masterchef) for Antenna 1.
8 x 60’ produced by Eyeworks (Test The Nation; Extreme Makeover; The Weakest Link) for RTL2.
Produced by Digicast for Lei. Don’t Tell The Bride premiered on 4th September 2012. The first episode reached an overall average of 77.031 AMR and 0.34 SH%, with peaks above 90.000 AMR (over 0,40 SH%). The programme reached the best ever audience’s result since the channel rebrand (June 2010) and the best ever result among the factual shows broadcasted by Lei.
The first series of Don't Tell The Bride in Belgium aired on RTLTV on Mat 21st 2013.
Three seasons produced by Coco Television for RTE Two and a fourth tbc. Season 1: 6 x 60’; Season 2: 8 x 60’. RTE Two’s Don’t Tell The Bride broadcast in 2010 and achieved an average share of 15.47% and 214,000 viewers. Over the quarters it grew from 12.36, 14.05, 16.20 and ended on 19.92.
Two seasons produced by Nordisk (Who Wants To Be A Millionaire; Farmer Wants A Wife; 71 Degrees North) for TLC, Norway. Season 1: 8 x 60’; Season 2: 8 x 60’.
8 x 60’ produced by Rival Media for TLC, Poland.
25 x 60’ produced by and for Star TV (The Biggest Loser).
Broadcast in September 2011, Don’t Tell The Bride, Turkey broadcast under the title Gelin Duymasin. The series achieved an average 5.94% market share, beating the slot average of 5.05%.
6 X 60’ produced for Channel Ten