Catch Phrase - FORMAT

Ratings


  		1.

    Catch Phrase launched on ITV (UK) on Sunday 7th April at 6:45pm. The debut episode achieved outstanding ratings, peaking with an audience of 5.1 million and a market share of 23%. Over the course of the programme, the average viewing figures sat at 4.4 million viewers and 21.2% share. This was a substantial increase on the channel slot average of 3.8 million / 17.5% share, and a considerable improvement on the figures achieved by the programme in the slot the week previous week sat at 3.1 million and 15.23% share.
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    • CatchPhrase keeps getting better with the audience peaking at over 7 million with 31% share across the UK last night
    • The audience was up 14% this week averaging almost 5.8 million across the UK and 481,000 in Scotland (+19% WoW)
    • Great performance tracking 27% ahead of average performance for this slot
    • It was the best watched programme in the slot in Scotland and the UK - averaging over 800,000 more viewers than BBC1
    • STV overall tracked slightly ahead of the Network performance (+0.6 TVRs and +0.3 share points)
    • The programme performed above average for the slot for all key audiences with the best performing being women averaging over 3 million across the UK
    • It's the best performing game show on STV/ITV of the year with an audience even higher than All Star Family Fortunes
    • Over 5,000 catch ups on STV Player across the week and it was one top 5 catch up programmes on the STV Player YouView platform yesterday.
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