MIPCOM: Three CBC daytime series are being shopped in Cannes as the Canadian pubcaster ups its efforts to increase the locally made programming on its schedules and to sell it internationally.
Chatshow Steven and Chris (650x60’) and cookery programmes Best Recipes Ever (345x30’) and In The Kitchen with Stefano Faita (155x30’) have been added to UK-based distributer DRG’s slate at Mipcom.
The shows were commissioned as part of the pubcaster’s drive to make its schedule almost entirely locally produced, rather than relying on US imports.
Julie Bristow, executive director of studio and unscripted content at CBC, told C21: “The Canadian marketplace is a simulcast experience, where a lot of the content comes in from the US. But because we’re the public broadcaster and have a mandate to tell Canadian stories to the rest of the country, we’re the biggest producer of Canadian content in the country.
“This year we took off the final two simulcast US gameshows – Wheel of Fortune and Jeopardy! – and replaced them with Canadian shows. So the schedule, I’m proud to say, is now almost completely Canadian, made by local producers and in-house at CBC. The business model has been original Canadian content that we can own and exploit.”
DRG already distributes CBC formats and programmes including Make the Politician Work, where politicians are sent out to do jobs in areas affected by their policies.
Andrea Jackson, MD of acquisitions at DRG, said: “There’s an awful lot of volume here. It has a good ratings record on CBC and being able to package the three series together makes it a really interesting proposition for international broadcasters.”